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The most important
aspect of any business is selling the product
or service. Without sales, no business can
exist for very long.
All sales begin with
some form of advertising. To build sales, this
advertising must be seen or heard by potential
buyers, and cause them to react to the
advertising in some way. The credit for the
success, or the blame for the failure of almost
all ads, reverts back to the ad
itself.
Generally, the "ad
writer" wants the prospect to do one of the
following:
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Visit the store or
website to see and judge the product
for himself, or immediately write a
check or use a credit card and send for
the merchandise being
advertised.
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Phone for an appointment to hear the
full sales presentation, or write for
further information which amounts to
the same thing.
The bottom line in any ad is quite simple:
To make the reader buy the product or service.
Any ad that causes the reader to only pause in
this thinking, to just admire the product, or
to simply believe what's written about the
product - is not doing its job completely.
The "ad writer" must know exactly what he
wants his reader to do, and any that does not
elicit the desired action is an absolute waste
of time and money.
In order to elicit the desired action from
the prospect, all ads are written according to
a simple "master formula" which is:
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Attract the "attention" of your
prospect.
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"Interest" your prospect in the product
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Cause your prospect to "desire" the
product
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Demand "action" from the prospect
Never forget the basic rule of advertising
copywriting: If the ad is not read, it won't
stimulate any sale; if it is not seen, it
cannot be read; and if it does not command or
grab the attention of the reader, it will not
be seen!
Most successful advertising copywriters know
these fundamentals backwards and forwards.
Whether you know them already or you're just
now being exposed to them, your knowledge and
practice of these fundamentals will determine
the extent of your success in your home
business.
Discover more Home Business Tips - subscribe
to my newsletter-
wealthsystemonline@getresponse.com.
Kevin Purfield owns the Wealth System Online
Resource Directory where you can find
everything you need to start, run and grow a
home based internet business at: http://www.wealthsystemonline.com/
kpurfield@wealthsystemonline.com
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