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Google AdSense
Rewards Content with Advertising
Revenue
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by: Shelley Lowery
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If you've been
looking for an easy way to increase your
website's revenue, Google AdSense may be your
answer.
Google AdSense is a phenomenal new advertising
revenue program that is taking the Internet by
storm. It was specifically designed to enable
content rich sites to increase their advertising
revenue simply by displaying Google AdWords
ads.
Google AdSense makes selling advertising space
easy, as they handle everything for you. With
access to a database of 100,000 advertisers, you'll
never have to worry about finding advertisers for
your website again.
The concept is simple. If you have a quality site
that provides content, such as articles, you may
qualify to display Google AdWords text ads on your
web pages. If your site is approved, you will
receive a portion of the pay-per- click
payment.
The great thing about Google's sophisticated
advertising system is that the ads that display on
your web pages are relevant to your content. They
scan each page to determine what your page is about
and display the ads accordingly. This will increase
your click-through rate considerably, as relevant
text ads combined with quality content are highly
effective.
Although the AdSense program is free to apply, your
site will be reviewed and must be approved in order
to begin displaying the ads.
As there have been many sites turned down, you'll
need to ensure your site meets Google's criteria
prior to applying. You can find the guidelines at
the following web address:
https://www.google.com/adsense/policies
They're basically looking for quality sites
offering content. The keywords here are "quality
and content." If your site is under construction,
loaded with advertising and/or broken images and
links, don't even waste your time applying, as you
won't be accepted. However, if you have a quality
site and provide your visitors with content, you
will most-likely be accepted.
The more content pages you have, the more
advertising revenue you can make. It's really that
simple. If you don't have your own content, there
is a wealth of content available on Internet
completely free. Subscribe to any of the following
article announcement groups to receive new article
submissions each day:
Article Announce - All types of articles
AABusiness - Business oriented articles,
including: Business, Ecommerce, Sales, Networking,
Business Communication, Internet Marketing,
Promotion, etc.
AAInternet - Internet oriented articles,
including: Ebooks, Ezines, Search Engines, Web
Design, Web Development, Web Sites, etc.
AAHome - Home and Family oriented articles,
including: Parenting, Relationships, Cooking,
Recipes, Crafts, Gardening, Home, etc.
AAHealth - Health and Fitness oriented articles,
including both physical and emotional health.
AAGeneral - General Interest oriented
articles.
With your subscription to any of the above groups,
you'll not only receive new article submissions
delivered to your email, but you'll also have
access to the archives which contain thousands of
quality articles.
Visit the following web address for further
information:
http://www.web-source.net/articlesub.htm
Once you've located articles that are relevant to
your website, simply create a page for each. For
example, if you find ten appropriate articles, you
can create ten new content pages in which you can
display Google AdWords ads. Not only will you be
adding valuable content for your visitors, but
you'll also increase your website's traffic and
revenue. It's a win-win deal no matter how you look
at it.
Once your site has been approved, you simply select
the style of ads you'd like to display and paste
the code into your web pages where you'd like the
ads to display.
Although all of the ads are text ads, there are
currently four layout options to select from:
• Standard 468 x 60 banner format (displays up to 2
ads)
• Vertical 120 x 600 skyscraper ad (displays up to
4 ads)
• Horizontal 728 x 90 Leaderboard (displays up to 4
ads)
• 300 x 250 Inline rectangle (displays up to 4
ads)
Although all four ad styles can be effective, the
"skyscraper" ads placed toward the top right side
of your page or the "Leaderboard" ads placed at the
top of the page generally will provide a higher
click-through rate than the other two styles.
However, each page is different and will produce
different results. For this reason, you may want to
test your pages and display the style that produces
the highest click- through rate.
Once you begin displaying the ads on your website,
you can visit Google and log in to your account to
see how the ads are performing. You can view the
number of impressions, clicks, click-through rate
and your earnings.
If you're concerned about displaying ads that may
compete with products or services you're promoting,
Google offers an option to filter out unwanted ads.
In addition, you can display the ads along with any
affiliate programs you may be promoting, as long as
the ads don't look like Google ads.
Google AdSense is the hottest advertising revenue
program on the Internet. Isn't it about time you
got paid for your content?
Visit Google AdSense for further information:
https://www.google.com/adsense
About the author:
About the Author:
Shelley Lowery is the author of the acclaimed web
design
course, Web Design Mastery. http://www.webdesignmastery.com
And, Ebook Starter - Give Your
Ebooks the look and feel of a
REAL book. http://www.ebookstarter.com
Visit Web-Source.net
to sign up for a complimentary subscription to
Etips and
receive a copy of the acclaimed ebook, "Killer
Internet
Marketing Strategies." http://www.web-source.net |
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