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As the newsletter
market becomes increasingly more competitive,
it's important to follow several key steps in
your pursuit of potential advertisers. Simple
steps such as providing basic information and
practicing timely follow-up can contribute to
the success of your overall advertising
revenue.
Follow these tips to
quickly boost your advertising
revenues.
1. Contact Information
- Always place contact information toward
bottom of your emails and articles. Include
Company Name, Contact Name, Tel, URL, Email,
Fax, and Address. Buyers prefer to purchase ad
space from companies and individuals that are
easy to contact and have a physical location.
List an email address for purchasing
advertising (Ex.
advertise@TheAdStop.com).
2. Target market - List
your target market and demographics. If you
have not yet performed a survey of your
subscribers, then list your perceived target
market. To gain actual demographics, email your
subscribers a simple survey. This allows you to
not only learn about your subscribers, but will
also aid in efforts to increase subscriber
base. A survey will also help you to develop
editorial content geared towards your readers
main concerns or interests.
3. Subscriber Numbers -
Numbers are important when considering an ad
purchase. Don't hesitate to list the number of
subscribers to your newsletter as well as the
average monthly percentage of growth
rate.
4. Follow Up - This may
be one of the most valuable steps in increasing
advertising revenue. After a sale, be sure to
communicate with your advertiser. It's a lot
easier to re-sell ad space than find a new ad
buyer. If the advertising run is a one-issue
purchase, email the advertiser the day before
the newsletter goes out to remind the
advertiser when it's scheduled to run. Then
telephone or email the advertiser after the ad
run to learn of the effectiveness. If the
advertiser is happy, resell them on the spot
for a longer term. If the advertiser was
unhappy with the results, ask "why" and then
encourage them to buy another advertisement at
a discounted rate. If the advertiser decides to
purchase another run, be sure they make changes
their ad copy. The effectiveness of the ad
often depends on the ad copy itself.
If Advertisement is run
for multiple months or issues, email the
advertiser weekly asking their feedback.
Telephone your advertiser once per month. Also,
you should always email the advertiser to
inform them of an approaching renewal time and
attempt to renew their run. If there is no
answer, call two or three days later and try to
sell over phone.
5. URL Tracking - Have
advertisers create a tracking URL to verify
advertising was included and allowing analysis
of the gains achieved from ad
placement.
6. Credit Cards - Allow
advertisers to purchase ad space with credit
cards. It is inexpensive and presents a very
professional organization. Better yet, it is
easier to re-sell as the advertiser only needs
to say YES. The easier you make it to buy the
more sales you'll make.
7. Partnerships -
Increase the size of your advertising offerings
by partnering advertising sales with similar
newsletters and Ezines. Partnering allows you
and partners to collectively sell advertising
space. The larger subscriber base will attract
larger advertising buyers. Provide a 15%
commission to the selling party, which could be
you or your partner(s). This works well for
newsletters with under 10,000
subscribers.
8. Ad Networks - List
your ad offerings with one or more Ad Networks.
Gain a professional sales force with extensive
resources to sell your space. Realize, you will
earn less per subscriber, but you will most
likely sell-out your advertising space. This
also allows you to concentrate on marketing and
content which is usually the main interest.
Also, many Ad Networks do not require
exclusives, so you can continue to sell your
own space with an assurance that advertising
sales will occur for every issue.
Follow these eight easy
steps and you'll quickly see an increase in
advertising revenue. Good Luck!
Howard Minsky
Co-Founder
www.TheAdStop.com
List your Internet Advertising information on
www.TheAdStop.com Have
tens of thousands of media buyers, site
owners, advertisers and marketers learn
about your advertising offerings. It is
always FREE and very easy to do.
5868 North Plum Bay Pkwy, Tamarac, FL 33321
USA
T: 954-722-0454
F: 954-532-2355
Howard@TheAdStop.com
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