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Digital
Advertising
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by: Nash
Ville
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Business establishments are busy
places. People rush here and there. They are
either waiting in line at the concession or in
the lobby at intermission. Merchants try to
attract customers using different kinds of
advertising materials, static posters to be
specific. How long will they look at these
posters and get jaded? How can your message
deliver the exact message and stand out from
the crowd? The solution - put your advertising
message in motion. With this, you’ll stop
shoppers in their tracks with an exciting and
attention-grabbing digital advertisement.
Consider the fact that the visual appeal of
moving or changing images is a proven to be
very effective.
Digital Advertising via plasma display panels,
liquid crystal displays, computer monitors, and
televisions are used to enhance traditional
advertising. Using computer-generated images
for print advertising and large format graphics
can be a unique way of showcasing your
products. Is this the end of traditional
advertising? Not at this point, maybe. There
are still several enhancements that advertising
experts are trying to generate about digital
advertising.
Why do leaders in the printing, publishing and
pre-press industries join forces to push the
acceptance of the digital delivery of
advertising materials and to document and
demonstrate the advantages of the comprehensive
digital advertising environment?
Digital advertising has been widely accepted
because of its myriad advantages such as
dynamic creative elements and interactivity,
guaranteed delivery and scheduled display,
multiple advertisers with no clutter, co-op
revenue opportunities, instant digital changes
for season, price, or promotion, rapid ability
to update content, timely insertion of trailer
loops with advertising content, instant digital
programming with informative and entertaining
content, and the ability to deliver specific
messages to specific audiences in specific
locations. It also helps to combine the
industries of advertising networks and point of
purchase display merchandising.
The impact of digital advertising is
sensational - whether the presentation is on a
single stand-alone floor display or a giant
multi-screen format - messages can be delivered
with energy, focus and entertainment. When
digital advertisements are deployed in public
spaces, they present compelling alternatives to
traditional media. Digital advertising allows
multiple clients to share valuable advertising
space at reduced cost per exposure. It also
drives them to search out new media
alternatives to compliment their existing
marketing plans. This tremendous versatility
gives operators the option to choose the large
format displays of their choice for the
greatest impact in their venue.
The objective of the Digital Advertising
Project to have its students recreate the
effects in an interesting advertisement with a
manipulated photo using their own images is a
simple yet very valuable and timely means of
promoting digital advertising. With this
concept, they will be able to realize the
importance of digital advertising in making our
world a better place to live in. They will also
be informed about the purposes of these
advertisements in helping us out in choosing
from a wide range of products that we need in
our everyday existence – from the clothes we
wear, the foods and the vitamins we eat and
take, the best mobile service providers and
banking institutions we use, etc. Truly,
digital advertising is an innovation destined
to become important.
The technology media cycle has really
fascinated many advertising experts. Technology
drives media, media drives societal growth, and
marketers track societal growth in an attempt
to take advantage of the advertising
opportunities that new media presents. The
commercial implication of a shift in media
consumption patterns leads to a change in
advertising spend patterns that turn into big
money. Simply, the medium is what advertisers
make of it – digital advertising offers a fresh
set of opportunities.
This article is supplied by our team to
propagate the advancement of poster printing
technologies out in
the market and may refer to other
existing articles.
About the
Author
For comments and
questions about the article and the author you
may contact The Large Format Posters Moderator
at 888 888 4211 or visit
http://www.largeformatposters.com
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