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Advertising
Consulting Services for the
Internet
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by: Randy Wilson
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Advertising Consulting Services:
Advertising is one of the most important
expenses a business can have. Businesses large
and small, have some form of advertising, be it
word of mouth referrals or multi million dollar
television campaigns. Business owners of all
types will pay good money for the right kind of
advertising. That is why advertising consulting
services on the Internet is becoming so
popular.
There are two key things you need to know when
considering starting out as an internet
advertising consultant. The first of course is
advertising experience. If you have done
advertising in the past and enjoy the work,
then that is the first step.
Secondly, you need to know about the Internet.
Your Internet knowledge needs to be updated
constantly to keep abreast of the current
trends. While contemporary advertising -
television, radio, and print, are still
effective means of advertising, the Internet
needs to be approached a bit differently.
When watching television or listening to the
radio, people don't generally have a choice
about what they see and hear in the line of
commercials. Those commercials of course are
advertising. Even when reading the newspaper or
a sale ad, people only see what is in front of
them, not all the options available. If one
grocery store buys an ad in the local newspaper
and another grocer does not, the consumer is
only seeing one ad.
The Internet has changed the face of this kind
of advertising. Anytime that someone opens a
web page; they are looking for something
specific. People who surf five or six web sites
are likely to see hundreds of ads without
really knowing they are seeing advertising.
Banners, affiliate links, tool bars and the
like are all types of Internet advertising,
revealing products or brands in front of the
consumer.
If a consumer is looking for a product online,
and does not know where to find it, or there
are multiple sources to find it, the savvy
Internet user generally goes to a search
engine. Searching for the product by typing in
the general name or brand that they are looking
for, the consumer can then choose from a list
of sites that offer that product. Search engine
optimization (SEO) is a system of strategic
placing of certain words or keyword phrases on
a web site that will allow the search engine to
select that site if someone types in that word
or phrase. The key to SEO - the first sites to
pop up are the ones that are hit on the most
often.
Knowing these concepts and expanding on them
allows internet advertising consultants to
guide and direct business owners in the most
effective line of advertising for their
products. Many people who run successful
Internet businesses are people who don't know
much about the differences between Internet and
other forms of advertising. You are the link
that these business people need to market their
products.
Internet Advertising Consulting Services are
quickly becoming a specialized field. There are
so many aspects of the Internet that business
owners, especially those new to the web as a
market, will not know and will be grateful to
you for showing them. Knowing how to get those
companies names and brands out their on the web
will give you an edge over advertising
companies that are still focusing on
contemporary methods of advertising.
The Internet is not a fad or a passing phase.
The challenges and changes that are coming with
this relatively new market are going to be both
exciting and profitable for anyone who embraces
it. Open your own advertising consulting
services business today and step into the
future.
© Copyright Randy Wilson, All Rights
Reserved.
About the
Author
Randy is owner of
Profitable Home Businesses,
How to Plan a Baby
Shower and
Weddings Information. Randy owned
and operated a very successful
storefront/mailorder business from 1988 to
2003.
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