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10 Ezine Advertising
Strategies For
Starters
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by: Diane Hughes
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Copyright 2005 Diane Hughes
If you're like most ezine advertisers you wish
to generate FAST Sales by sending your message
in front of thousands ezine subscribers.
Some spend hundreds in ezine advertising hoping
to generate a BIG profit... but it ends
up costing them more than they earn.
Yes, ezine advertising works, but if you really
want to WIN the ezine advertising GAME you must
take in consideration the strategies below:
1. What do you plan to advertise?
e.g. an affiliate product, your own product, a
course by e-mail, an ebook, etc.
You must know exactly what you want to promote
in other ezines before advertising in them; ask
yourself these questions:
Is the product related to your target
audience?
Is the product valuable?
Does the seller offer a money-back
guarantee?
Does the Web Site make you want to purchase the
product yourself?
Does the Web Sales Letter convert into
Sales?
2. Who is your target audience?
The product you plan to promote in other ezines
must be related to a certain niche (target
audience) so don't make the mistake to think
that everyone needs or wants what you
promote.
e.g. if your product is related to dog lovers,
don't advertise in ezines related to cat lovers
because you won't make any sales.
3. Where to find the 'BEST' ezine to advertise
in?
The 'BEST' ezine to promote a product in is the
one targeted to your audience.
The more specific your target audience and the
ezine TOPIC, the more sales you could
receive.
Also, the 'BEST' ezine to advertise in is the
one where the publisher has already built TRUST
with his/her subscribers and they purchase
regularly from their recommendations.
Ezine Advertising List
http://www.probiztrack.com/go/p.cgi/ezines
4. What's your BUDGET?
If you only afford $300 to spend on ezine
advertising, you don't want to spend it all on
one ezine. Try to invest your money wisely,
step-by-step.
Have you seen a publisher claiming their ezine
has 90,000+ subscribers and they sell
advertising for $25 - $50 or so?
If these offers sound too good to be true,
maybe it is!
5. How many subscribers does the ezine
have?
Numbers don't count, the quality of the ezine
CONTENT itself is what makes the difference; if
a publisher sends too many ads to their
subscribers, I suppose you imagine there are
not too happy seeing all those ads.
The more CONTENT and less advertising an ezine
has, the better RESULTS you could receive from
your advertising.
6. Who wrote your Ad Copy?
You know exactly the 'BEST' ezine to advertise
in, how much you want to spend on advertising,
but your ad copy is weak ... try to improve it
yourself or ask a copywriter to rewrite it.
How to make your Ad Copy bring in GREAT
results?
- write an eye-catching headline or no one will
read your WHOLE ad copy;
- use powerful / action words in your headline
& ad copy like 'INSTANT', 'FREE',
'GET', 'CASH', 'UNLIMITED', 'TURN', 'BOOST',
'CREATE', etc.
- write your ad copy to promote a FREE offer
like a FREE course by e-mail, a FREE ebook or a
FREE sample of a product.
7. Don't want to track your Ad?
Why not? How will you know that the ezine you
advertised in is profitable or not?
Most advertisers don't track their ads. Just
look in other ezines and you'll see their
regular Web Site link, no tracking URL
available.
A tracking URL will show you how many clicks
your ad receives and how many sales it makes
from those clicks.
http://www.probiztrack.com
8. Don't want to use autoresponders in your Ad
Copy?
Autoresponders are one of the SMARTEST internet
marketing tools simply because they allow you
to follow-up with your leads and send out more
promotional offers automatically. You only
write your messages once and then put them on
the autoresponder sequences to be delivered at
pre-determined intervals like 1, 2 or more
days. You can even use autoresponders to build
your own mailing lists of leads and
customers.
Instead of sending prospects to your main Web
Site page, direct them to a Web Page where they
can GET a FREE course by e-mail. Use this
course to educate them and build a relationship
with them, gain their trust.
9. Want to play with 'SPAM'?
Don't do it if you are SMART. Search on your
favorite search engine for "spam laws + email
marketing" and you'll get a picture of what
'SPAM' is and how you can protect yourself!
Make sure you read about the CAN-Spam law if
you want to know how to legally send commercial
emails.
Also, don't forget about the FTC laws on e-mail
marketing!
10. What ads are 'BEST'?
If you want to sell something directly from
your ad, try Solo Mailings (one e-mail sent to
all subscribers with no other ads in
competition!)
If you want to TEST your ad or want to promote
a FREE offer, try Classified, Top Sponsor or
Bottom Ads.
They are much cheaper than Solos and could
bring 'POOR' results.
If you invest in Solo Ads, make sure your ad
copy is short and to the point, don't bore your
prospect with long ad copy.
About the
Author
Diane C. Hughes *
ProBizTips.com
FREE Report: Amazingly Simple (Yet Super
Powerful)
Ways To Skyrocket Your Sales And Build Your
Business
Into A Tower of Profits! ==>>
http://madmarketer.com/diane
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